is hairdressing art?
IT'S THE CUT THAT COUNTS
ICONS was the exhibition that toured Australia and was presented in Melbourne, Brisbane, Adelaide, Perth and then Sydney at the Hair Expo 2000. The idea was to present hair images that exemplified the artistic merits of the Australian and international hair fraternity in a format that demonstrated the ‘art’ inherent in the industry.
Hairdesigners consider themselves artists, however, few have exhibited their work in the classic gallery setting that ICONS GALLERY provided them.
MARKETING THE HAIR INDUSTRY
At the heart of the hair industry is the desire to be seen and heard, to express the passion that hair designers have for their work, their art and their love of people. The most successful salons across the world have managed to get the formula right…a marketing mix that melds creativity with profitability.
It’s a difficult mix to get right.
In the modern era this has never been truer or more important, hair design entrepreneurs are often not marketing gurus! But they need to be and we are here to help.
Leo Hagan
With more than 40 years of experience in the hair, fashion, photography, videography, marketing and publishing sphere globally, Leo Hagan has the savvy and passion to provide hair designers with the kind of quality images, footage, words, ideas and branding that can elevate their unique visions to a whole new level of International recognition.
More Importantly Leo has created and curated just such a touring exhibition around Australia so he knows how to set up the logistics and infrastructure that will provide every city on the tour to maximise it's visual footprint, providing the salons, product sponsors and the artists themselves with a marketing opportunity par excellence and recognition on an international scale.